Embroidery Artist Website for Beatrice Mayfield | Custom E-commerce Shop
Beatrice Mayfield is a London-based textile artist specialising in exquisite abstract hand-embroidered creations. Her website needed to showcase her couture embroidery techniques , her commission based work while providing an effective e-commerce platform for her wearable artworks, wall pieces, and workshops.
This custom artist portfolio and e-commerce website bridges the gap between Beatrice's traditional craftsmanship and contemporary design, creating a digital space that truly represents her artistic practice.
Website Challenges for a Textile Artist
Before our collaboration, Beatrice faced several challenges with her online presence
Her previous squarespace website failed to capture the intricate details and textures of her hand-embroidered pieces
The lack of effective e-commerce functionality across devices limited direct sales opportunities
Workshop bookings were managed manually, creating administrative inefficiency
Her artist practise and presentation didn't reflect the sophistication, concepts and skill of her couture embroidery techniques
About Page - Image banner with looped video showing artist embroidering.
eCommerce website - Shop for Wearable Artworks and Wall Pieces
Wearable Artworks - single e-commerce product page with key product details and background to the embroidery and beading techniques and materials.
Custom Embroidery Artist Website Solution
Working closely with Beatrice, I designed a custom Squarespace website that balanced artistic presentation with commercial functionality.
Portfolio Showcase - Created a visually captivating gallery that highlights the intricate details of Beatrice's embroidery work, with zoom functionality to showcase stitch techniques and textures.
E-commerce Product Structure - Implemented a specialised product categorisation system for Beatrice's diverse offerings: Wearable Artworks (brooches, neckpieces), Wall Pieces, and Workshop bookings. Each product page includes detailed background on embroidery techniques and materials used.Ensured the intricate details of Beatrice's work remained visible and impactful across all devices with responsive design and optimised imagery.
Artist Narrative Integration - Incorporated Beatrice's artistic philosophy throughout the site, creating an immersive experience that connects visitors to her unique approach to textile art.
Collaborative Design Process
Our work together combined strategic website development with business mentoring to ensure the digital platform would effectively support Beatrice's artistic practice
Started with comprehensive analysis of her existing online presence and business goals
Provided strategic coaching to align her digital presence with her artistic vision
Collaborated on visual rebranding to create a cohesive identity
Optimised the customer journey specifically for art collectors and workshop participants
Website Results & Business Impact
The new website has transformed how Beatrice presents and sells her embroidered textile art
Created a seamless buying experience for collectors interested in her wearable art pieces
Streamlined workshop bookings, reducing administrative time
Established a professional online presence that reflects the quality of her couture embroidery
Enhanced her brand positioning within the textile art and craft community
After project completion, clients receive training for self-updates, so live website content may differ from my original design.
