Botanical Artist Website for Nick McMillen | Custom E-commerce Gallery
Home Landing page - that puts the artist and the detail of his work at the forefront
Nick McMillen is a botanical artist whose work intertwines outdoor experiences and a profound connection to nature.
His website needed to showcase his diverse artistic practice, from intricate botanical charcoal drawings to traditional tree bark weaving, while providing an effective e-commerce platform for selling prints, original artworks, baskets, and digital products.
This custom artist portfolio and e-commerce website bridges his multidisciplinary approach, inviting collectors to immerse themselves in woodland wonders while supporting his mission to preserve and cherish nature.
Website Challenges for a Botanical Artist
Before our collaboration, Nick faced several challenges with his online presence:
His old WordPress site was clunky and difficult to use, creating a poor representation of his artistic identity and poorly showed the quality of his work
There was no clear customer journey for his diverse product offerings (eBooks, original artworks, baskets, and prints)
The previous website lacked effective storytelling about his unique background in land management and conservation
The site wasn't optimised for converting visitors into customers and gallery connections
"When I approached Emma with my dissatisfaction over a clunky website that didn't represent me very well and was probably detrimental. Little did I know she would orchestrate such a swift and expert transformation."
- Nick McMillen
OLD Wordpress ecommerce website design - difficult to use. No clear customer journey.
NEW Squarespace ecommerce website design for artist prints and original drawings.
NEW- Single Artwork Landing Page
Custom Botanical Artist Website Solution
Working closely with Nick, I designed a custom Squarespace website that balanced artistic presentation with commercial functionality:
Integrated Product Categories - Created a seamless e-commerce system that elegantly showcases his diverse work. From instant download eBooks to original drawings, prints, and handcrafted baskets all with clear navigation paths for each product type.
Nature-Inspired Visual Design- Developed a clean, minimal aesthetic with a nature-inspired colour palette that complements his botanical artwork and reflects his connection to British woodlands.
Artistic Narrative Integration - Crafted content that highlights the intersection of his expertise in land management, conservation, and rural crafts education, telling the story behind his unique artistic perspective.
Multidisciplinary Showcase - Designed a gallery system that cohesively presents both his botanical charcoal drawings and tree bark weaving, showing the connections between these different expressions of his craft.
Collaborative Design Process
Our work together combined strategic website development with business mentoring to ensure the digital platform effectively supported Nick's artistic practice:
Evaluated his old WordPress site to identify issues and inefficiencies
Provided strategic coaching to align the website with his target audience and business goals
Implemented an intuitive e-commerce system that streamlined the purchase process
Created a cohesive visual identity with a clean, minimal design approach
Ensured mobile optimization for seamless browsing across all devices
Website Results & Business Impact
The new website has transformed how Nick presents and sells his botanical artwork:
Created a seamless and enjoyable experience for clients browsing his work
Increased eBook downloads and successful artwork sales
Generated a surge in inquiries from potential buyers and prestigious galleries
Established a professional online presence that truly represents his artistic identity
"Today, my website provides a seamless and enjoyable experience for clients, leading to increased ebook downloads, successful artwork sales, and a surge in inquiries... I'm over the moon with my new website—it's opened doors to potential buyers and prestigious galleries, solidifying my confidence in Emma's expertise and impact."
- Nick McMillen
After project completion, clients receive training for self-updates, so live website content may differ from my original design.
