Practical Business Workshops for Craft Makers & Visual Artists
I offer tailored business workshops designed specifically for craftspeople and visual artists, addressing real challenges in today's art, craft and design markets. Participants gain practical solutions, actionable insights, and valuable guidance applicable to their creative businesses.
My craft business workshops are ideal for groups, organisations, educational institutions, and agencies supporting the contemporary craft sector. Past clients include Cockpit Arts, UAL, and established craft organisations.
Whether you're looking to optimise your website, develop commission services, or strengthen your business foundations, these practical workshops provide targeted strategies for the specific needs of craft makers and visual artists. Below are current workshops I have on offer but can tailor for your audience needs so do get in touch to discuss with as would love to help.
Plan, Design, Build: Website Homepage Workshop for Creative Businesses
This practical business workshop guides craft makers and visual artists in creating effective online homepages that convert visitors into customers. Learn how to make a lasting first impression that showcases your artwork professionally.
This craft business workshop covers:
Clarifying your creative business website goals
Analysing successful artist and maker website examples
Planning seamless navigation for optimal customer engagement
Understanding information hierarchy of information in sector websites
Leveraging your unique creative practice in your online presence
Implementing basic SEO for creative business websites
Facilitated by Emma Jeffs, a seasoned craft industry professional with 20+ years of experience working with visual artists and makers.
Words From Past Workshop Participants
“ The worksheet exercises were really helpful in thinking how I could apply what we were being taught to our personal websites”
”Really helpful to see how a website should function to attract target audience and to fully make use of it”
”It was very well explained how to organise your landing page ( home page)”
”It was great exercise when we shared our own websites with other participants to get feedback”
“How to set up headings and paragraphs on my website so they show up in importance was something I didn’t think about and the order of images and text.”
Commission Me: Building Successful Commission Services for Craft and Visual Art Businesses
Understanding what 'working to commission' truly entails is pivotal for craft makers and visual artists. This practical business workshop delves into the nuances of commissions for both B2C and B2B models.
This business workshop explores:
Differentiating types of commissions relevant to your creative practice
Crafting compelling service offerings for your specific medium
Navigating the practicalities of commissioned work, including contracts and communication
Defining your unique offering for a distinctive customer experience
Building confidence in handling commissioned work effectively
Facilitated by Emma Jeffs, who brings extensive experience in successful commissions for prestigious clients including The NHS, V&A Museum, National Trust, and numerous private clients.