Hello, I am a Designer + Creative Business Strategist devoted to crafting beautiful web experiences focused on simplicity and purpose.

Ready to grow your creative business?

I am your trusted partner in all Website Solutions for professional artists, makers and design businesses.

I'm Emma – I'm from your world, the world of creativity.

In a nutshell I'm all about creativity in its myriad forms—creative people, learning, thinking, business and, of course, the beautiful, innovative and thought provoking outputs that stem from it. With over 25 plus years in Art, Craft, Design, and small business, I bring a wealth of experience and a genuine passion for empowering creatives in business to Show, Tell and Sell utilising digital tools.

Crafting Connections during those two decades, I've had the privilege of working with the Crafts Council, Cockpit and University of the Arts (UAL). In these roles, I've mentored and coached incredible craftspeople, artists and designers at every stage of their business journey.

Supporting your Business to be visible in the digital marketplace

"I want to empower small creative business owners to have a positive experience when investing in and designing a website, which often can feel complicated and overwhelming for their unique creative business."

Why Choose Me for your Artist Website?
Struggling with your creative business's online presence? A captivating website is crucial for connecting with your audience and expanding in the digital marketplace. Ever felt let down by web designers who didn't get your unique business or maybe you tried the DIY website approach and got overwhelmed or got a friend to to have a go? or perhaps you are tired of costly, inflexible website solutions? Been there, done that.

The Solution
Squarespace, the all-in-one platform tailor-made for small creative businesses. Showcase and sell effortlessly, with the flexibility to grow as your business does, plus I will teach you how to update it yourself. With bespoke videos just for you.

Why Work With EM?
As a business coach and mentor with 25 + years working in the creative sector, I get your unique business. Countless creatives lack a proper website or settle for one that doesn't align with their business model. Your website is your chance to present, impress, build trust, and turn browsers into customers.

Ready to Begin
I'm your partner. I know what creative businesses like yours need. Let's build a website that truly reflects you and propels you toward your business goals.

 If you think I’d be a good fit for you, let’s chat Book In

My Creative Journey

If you're curious about my creative outputs. I began in textile design during the early days of the digital world. Over two decades, I've navigated freelancing, entrepreneurship, teaching, selling and coaching across textiles, craft, and design.

Working with inspiring individuals has shaped my path, teaching me valuable lessons amid triumphs and setbacks. These diverse experiences give me a unique perspective, a translator lens to understand and empower small creative businesses in achieving both creative fulfillment and sustainable success.

    • Launched the first DIY printed window film under Emma Jeffs. It looked like a lace curtain. I licensed it to the US and Europe. It got featured on blogs when blogs were just starting out and the international demand led me to set up an early eCommerce website in 2006.

    • Worked in various capacities for a lot of the Crafts Council departments including, Education, Gallery Shop and Commissioning.

    • I helped sell some of Grayson Perry’s early work before he became a big name.

    • I ran a silkscreen printing studio in East London for 7 years. The roof leaked we had fun.

    • Awarded a 2-year NESTA research fellowship in industry and learnt how to use and design on a computer for digital printing onto cloth and all sorts of materials. (When I studied textile design, computers did not exist).

    • Designed a digital lace fabric except it was hand-printed. The term digital lace was coined by an Elle Decoration Magazine Journalist.

    • I have undertaken textile commissions from hospitals to hotels. A two-year project at Chelsea and Westminster Hospital was a highlight.

    • Sold work at international trade fairs, craft shows and galleries.

    • I received a Crafts Council Setting Up grant to start my business in 1998.

    • Designed products for, amongst others, Made.com and the V&A Museum.

    • Wholesaled my own collections to Liberty, Conran Shop and Urban Outfitters.

    • I have won a few awards including, the best product at Grand Designs.

    • Worked with a digital tech start-up on digitally printed microfilms for glass manifestations for buildings.

    • Engineered digital placement prints, for print-on-demand products, to utilise no wastage for accessories and interiors under the brand N&N Wares.

Creative Business Organisations I’ve worked with

Navigate your art and business path with mentoring Learn More