Textile Artist Website for Charlotte Grierson | Workshops & E-commerce
Charlotte Grierson is an accomplished textile artist, designer, handweaver, and educator with over 25 years of experience in the craft. Her multifaceted business combines handwoven accessories, expert workshops, and personalised tutoring all requiring distinct presentation and marketing approaches.
Her website needed to effectively showcase these different offers while establishing her credibility as a master weaver and educator. This custom website balances colourful clean aesthetics with practical e-commerce functionality, creating separate pathways for different audience segments while maintaining a cohesive brand experience.
Website Challenges for a Textile Educator
Before our collaboration, Charlotte faced several obstacles with her online presence:
Her Shopify template failed to effectively accommodate the diverse aspects of her business (scarves, workshops, private tuition) and she struggled with the interface.
The site lacked proper segmentation for her two distinct audience groups and mailing lists
Her extensive expertise and 25+ years of experience weren't effectively communicated to establish her premium positioning
The platform didn't enable her to properly convey her artistic voice or the stories behind her weaving processes witin a storytelling format.
Her workshop offerings, a primary business goal to grow, weren't prominently featured or effectively marketed.
OLD Home Shopify landing page of Hand weaver Charlotte Grierson
NEW Squarespace website home landing page for Hand Weaver Charlotte Grierson
Custom Textile Artist Website Solution
Working closely with Charlotte, I designed a comprehensive Squarespace website that effectively showcases all dimensions of her practice
Dual E-commerce Systems
Created separate but integrated shop systems, one for her handwoven British Merino scarves and another for her diverse workshop offerings each with tailored presentation and purchasing processes.
Experience Showcase - Developed a story driven About page that effectively communicates her extensive weaving background, prestigious affiliations, and teaching credentials to establish her authority in the field.
Strategic Homepage Focus - Designed the homepage to prioritise her workshops, her primary goal for the website, while introducing visitors to her expertise and artistic approach through compelling imagery and narrative.
Audience Segmentation - Implemented dual mailing list systems that allow Charlotte to segment her marketing between workshop participants and general followers, creating more targeted communication channels.
Workshop Location Guidance - Created a dedicated FAQ section with an embedded map for workshop attendees, providing practical information about location, transportation, and what to expect.
Weaving Workshops interface showing colourful textile samples
One to One tutorial page
E-commerce Woven Accessories Product Page design layout
Collaborative Design Process
Our partnership extended beyond website development to include strategic guidance
Worked together to articulate the unique value of her extensive technical expertise and teaching experience as part of her USP.
Audited and unified brand imagery to create cohesive visual identity
Created a clear distinction between her standard workshops and specialised one to one tutorial offerings
Crafted content that effectively tells the story behind her passion of technical weaving processes and inspiration
Structured the site to prioritise her workshops as the primary revenue generator while maintaining space for her other offerings and for future products and offers
Website Results & Business Impact
The new website has transformed how Charlotte presents her textile art and educational offerings
Created clear pathways for different customer segments, enhancing user experience
Established a professional platform that effectively communicates her extensive expertise
Enabled targeted marketing through segmented mailing lists
Provided the infrastructure to support growth in her workshop business
Created a cohesive brand presentation that spans her diverse offerings and to continue to build her brand reputation as expert within her field
After project completion, clients receive training for self-updates, so live website content may differ from my original design.
