Furniture Maker Website for Gareth Neal | Portfolio Archive & Commission
Gareth Neal Studio operates at the intersection of craft, art, and furniture design, creating distinctive pieces that showcase exceptional craftsmanship.
Their website needed to move beyond their outdated WordPress platform to provide a comprehensive archive of their extensive work while allowing the in-house team to easily manage and update content. This custom portfolio website serves as both a public showcase and an internal reference tool, organised to facilitate client conversations about past projects, commissions, and products.
Website Challenges for a Furniture Design Studio
Before our collaboration, Gareth Neal Studio faced several limitations with their digital presence:
Their outdated WordPress website failed to effectively represent their multifaceted design practice
The team struggled to maintain and update their site, limiting their ability to showcase new work
Their extensive catalog of projects, commissions, and products lacked systematic organization
They needed a flexible platform that could evolve alongside their dynamic business needs
Portfolio segmentation - Collect Craft Portfolio Page
Portfolio Single Craft Page with Large Image Carousel and custom filtered featured portfolio projects section
Custom Furniture Designer Website Solution
Working closely with Gareth and his team, I designed a custom Squarespace website that addressed their specific requirements
Comprehensive Portfolio Architecture - Developed an intuitive information architecture for organising and displaying their extensive body of work across craft, art, and furniture design categories, creating a archive of their creative output.
Curated Project Showcase - Created a flexible system allowing the studio to curate different project collections for specific purposes whether for public viewing or as reference during client discussions.
Content Management Empowerment - Implemented a straightforward administrative interface that enables the in-house team to confidently manage their own content, adding new projects, news posts as they complete them.
Cross-Disciplinary Presentation - Designed a visual system that effectively communicates the studio's expertise across multiple disciplines, clearly demonstrating their versatility while maintaining a cohesive brand identity.
Collaborative Design Process
Our partnership focused on creating a platform that would serve both external marketing and internal reference needs
Conducted a thorough assessment of their extensive project archive to develop an optimal organisation system
Provided strategic guidance on how to position their multidisciplinary approach in the competitive design market
Created a flexible template system allowing for various content types and presentation formats
Trained their team on effective content management to ensure long-term independence
Website Results & Business Impact
The new website has transformed how Gareth Neal Studio presents their work and engages with clients
Provided a comprehensive digital portfolio that accurately represents their multifaceted practice
Empowered the in-house team to independently update and manage their online presence
Created a valuable reference tool for client conversations and business development
Positioned their work to attract appropriate commissions and opportunities
"Working with Emma was a truly enjoyable and fulfilling experience. With her clear planning and deep understanding of the art, design, and craft industry, she helped us rethink our online presence and refine our business strategy. Emma successfully designed and built our custom portfolio website, ensuring our work reaches the right audience and attracts new opportunities."
- Gareth Neal, Furniture Maker
After project completion, clients receive training for self-updates, so live website content may differ from my original design.
