Adventure Photographer Website for Katie Taylor | Portfolio & Print Sales
Home Landing page engaging visuals CTA”s to view portfolio, buy or get in touch
Katie Taylor is a self-taught outdoor photographer with a passion for long-distance hiking and wild camping. With 20 years of experience as a freelance camera assistant, she needed a professional website to launch her new venture as an adventure and lifestyle photographer.
This custom website needed to showcase her stunning outdoor imagery while providing the flexibility to sell prints and update her portfolio from remote locations during her global adventures.
Website Challenges for an Adventure Photographer
Katie faced specific challenges in establishing her online presence as she transitioned to a new photographic career:
She needed to position herself as a professional photographer after years in a different role in the industry
Her outdoor lifestyle meant she required a print on demand sales system that could operate while she was traveling
As a new business, she needed to effectively target potential clients in the travel, adventure, and lifestyle sectors
Her active schedule demanded a website she could easily update with new photographic projects from wherever she was based
Portfolio layout displaying Katie Taylor's adventure photography collection
Print shop page showing framed outdoor photography prints by Katie Taylor for customer visualisation
Custom Adventure Photographer Website Solution
Working collaboratively with Katie, I developed a Squarespace website tailored to her adventurous lifestyle and professional needs:
Remote-Friendly E-commerce - Implemented an innovative print fulfilment system integrated with The Print Space for drop shipping, eliminating the need for Katie to handle storage or shipping—perfect for her mobile lifestyle.
Visual Portfolio Showcase - Designed a custom CSS masonry layout that accommodates both landscape and portrait orientations, allowing her diverse outdoor photography to shine regardless of format.
Contextual Print Presentation - Created visualisation features showing her prints in frames, helping potential buyers envision how the artwork would look in their spaces and increasing conversion likelihood.
Adventure Storytelling Framework - Developed a content structure enabling Katie to share compelling narratives from her wild camping trips and outdoor expeditions, building connection with her audience.
Strategic Development Approach
Our partnership focused on establishing Katie as a professional in the competitive outdoor photography market:
Analysed the specific markets for outdoor lifestyle and adventure photography to identify opportunities
Broke down her business strategy to target the right audience segments
Created a design approach that emphasises her connection to the outdoors
Built a system that balances aesthetic presentation with practical functionality for a traveling photographer
Ensured mobile-friendly implementation for both viewers and for Katie's own site management
Website Results & Business Impact
The new website has successfully launched Katie's transition into adventure photography:
Established her professional presence in the outdoor photography market
Created a passive income stream through print sales that operates while she's on adventures
Provided a platform that effectively showcases her work to potential clients in travel and lifestyle sectors
Empowered her to maintain an up-to-date portfolio regardless of her location
After project completion, clients receive training for self-updates, so live website content may differ from my original design.
