Basket Maker & Willow Weaver | Mollie McMillen
Home Landing page mix of copy visuals and moving image
“My old website was no longer relevant to what I now do with my business. I was using Wordpress which I found really hard to use. My website was also clunky and difficult to manage and didn't give an enjoyable user experience. It did not showcase all the current elements of my business and had lots of irrelevant and outdated information. Prior to working with Emma, I was reluctant to invest in another website, as my finances were limited. Many people had advised, to just to do it myself. This was way beyond my skills and I am so very glad I found Emma.
Almost immediately after the website launch, a company in the States singled me out among 160 other basket makers. They said my website stood out against the 160 other basket makers they were comparing me to! I have also had significantly more bookings onto my courses.
Working with Emma was transformational. Not only did she create a beautiful digital platform to showcase my craft, she is highly skilled at coaching and helped me to rethink how I sell myself, my products and my own approach to my business. Emma gave me so much confidence, seeing the value and quality of my work, which was an unexpected boost and so appreciated. It can be very isolating working for yourself, so it was a real joy working with Emma's enthusiasm and positivity”
- Mollie McMillen
Project Background
Mollie McMillen, a Professional Basketmaker, Bark, and Plant Weaver. With over 16 years of experience, Mollie is a passionate advocate for preserving traditional weaving techniques. She collaborates with garden designers, creating stunning woven pieces that blend sustainability and craftsmanship.
Mollie's expertise extends to Willow Coffin making, a rare skill among UK basketmakers. With meticulous attention to detail, she crafts bespoke woven objects, showcasing her mastery of materials and techniques. Mollie approached Emma to help her design and rebrand a new website around her craft business model.
Workshop ecommerce set up with course information
WEBSITE GOALS:
Showcasing Services:Create a visually appealing site highlighting Mollie's basket-making and willow-weaving services.
Rebranding Support:Assist in rebranding, providing content control for Mollie.
Seamless Sales:Enable easy workshop sales directly through the website.
Enhanced Online Presence:Improve online visibility and present each service offering clearly.
Empower Management:Empower Mollie to easily update and manage her website.
ACTIONS TAKEN:
Target Audience Analysis:Analysed Mollie's audience and business segments for a tailored site.
Customer Profiling:Utilised customer profiling to effectively target the desired audience.
Intuitive E-commerce:Implemented an intuitive e-commerce and payment system for seamless workshop sales.
Visual Rebrand:Audited and unified brand imagery for a cohesive visual identity.
Clear Customer Journey:Developed a clear customer journey for commission-based services with structured layouts and CTAs.
Captivating Landing Page:Crafted a captivating landing page with dynamic visuals and compelling copy.
Engaging About Page:Created an engaging About page, narrating Mollie's inspiring journey.
Mobile-Friendly Design:Ensured seamless browsing on all devices with CSS implementation.
Social Integration:Integrated an Instagram feed for showcasing Mollie's work and connecting with the audience.
SEO Best Practices:Applied SEO best practices, including the use of long-tail keywords.
News Layout Design: Designed a News page layout for effective storytelling, implementing CSS breadcrumb navigation.
Aesthetic Design Choices:Adopted a clean, minimal design with a nature-inspired color palette and elegant typography.
Search Engine Setup:Set up Google Dashboard and submitted the sitemap for search engine visibility.
BUSINESS MENTORING:
Value Clarification:Supported Mollie in understanding the value of her work and skills.
Audience Alignment:Guided alignment of her offerings with the target audience's needs.
Pricing Restructuring:Assisted in revisiting and restructuring the pricing for various services.
After project completion, clients receive training for self-updates, so live website content may differ from my original design.
