Leather Workshop Website | Jesse Noy
Home Landing page - highlighting interior leather projects
"Before working with Emma, I was struggling to upgrade my Squarespace website to version 7.1. I wanted to improve the site by adding more information and updating images, but I kept putting it off. Emma transformed my website into something truly special. She is incredibly informative and knowledgeable about websites. I now have an amazing, professional website that beautifully showcases my work. Emma was incredibly thorough, attentive, and knowledgeable throughout the process, making it an enjoyable experience. She stayed true to my monochrome style, creating a sleek and fluid site that I love. I've already recommended her to many colleagues—her service is truly exceptional. I couldn't be happier with the result!"
- Jesse Noy
Project Background
Designer and craftswoman Jesse Noy of NOYAU studio brings a blend of tradition and innovation to bespoke leather craftsmanship. Based at Cockpit Studios in South East London, she has been honoured with Cockpit’s prestigious Leatherseller’s Award three years running.
She was seeking a rebrand of her current website that would act as portfolio of her leatherwork and consultation services, focusing on both traditional and modern techniques . But keeping her monochrome style. Her expertise is sought by leading designers, including her work with US designer Shawn Hausman for the iconic Standard Hotel London.
Projects Page: Black and white rollover on images with categories for easy classification, showcasing the areas covered by the workshop.
Services Page: Summary of services that the workshop offers.
WEBSITE GOALS
Showcase Craftsmanship: Create an exciting website that highlights the breadth and craftsmanship of the studio’s leatherwork.
Portfolio of Case Studies: Feature a comprehensive portfolio of case studies showcasing work to date.
Brand Image: Develop a strong, contemporary brand image centered around leatherwork, utilising established black and white photography.
ACTIONS TAKEN
Website Analysis: Identified areas for improvement and addressed inefficiencies in NOYAU Studio’s existing online platform.
Optimized Customer Journey: Developed clear product and services paths with prominent calls-to-action.
Strategic Coaching: Tailored the website to align with Jesse target audience, business goals and artistic vision.
Visual Re-brand: Revamped imagery for a cohesive brand identity, considering future product photography.
SEO Best Practices: Applied on-page optimisation techniques for improved search engine visibility.
After project completion, clients receive training for self-updates, so live website content may differ from my original design.
