Willow Weaver Artist Website |Patrizia Sascor
Home Landing page - Highlighting the core activities within Patrizia’s creative business.
Project Background
Patrizia Sascor, is an Italian willow weaving artist based in London. Inspired by the unassuming beauty of willow, she crafts pieces that blend sculptural elegance with functional design, echoing the grace of Italian aesthetics and the tranquility of Japanese artistry.
Her work is deeply rooted in the environment and her commitment to sustainability, inviting viewers to embrace a lifestyle of mindfulness. Her functional and sculptural pieces exude a unique energy, seamlessly interacting with their surroundings.
Artist About Page- Background of work and process of willow weaving.
Artist Biography - highlight awards, exhibition and background.
WEBSITE GOALS
Immerse visitors in Patrizia's artistic world and Craft a visually captivating website showcasing Patrizia Sascor's willow weaving artistry and sustainable design.
Establish an engaging online shop for Functional and Sculptural Pieces, including Baskets, Sculptures, and Home Decor.
Create an 2 online sales paths for Patrizia's weaving workshops and one of kind objects.
Shape Patrizia's professional brand image using photography she already had.
Provide easy-to-use for Patrizia to update ecommerce and blog pages, enhancing her artistic presence.
Product Page: Clean navigation to provide information on made to order artistic objects.
ACTIONS TAKEN
Website Assessment: Conducted a comprehensive evaluation of Patrizia's current website, identifying areas for enhancement and addressing inefficiencies.
Strategic Consulting: Provided strategic advice to tailor the website to Patrizia's target audience and future business objectives, aligning it with her artistic direction.
Streamlined E-commerce: Implemented a user-friendly online store, optimising the purchasing process for a seamless and efficient customer experience for her workshops and objects
Visual Overhaul: Audited visual elements, updating imagery to establish a cohesive brand identity and planning for future product photography.
Mobile Optimization: Ensured a responsive design that delivers seamless browsing across all devices, utilizing CSS for optimal performance.
SEO Strategy: Applied effective on-page optimization techniques, incorporating relevant long-tail keywords to enhance search engine visibility.
After project completion, clients receive training for self-updates, so live website content may differ from my original design.