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Glassblower Website | Michael Ruh

2017 Michael Ruh Website | Shop & Service Squarespace Design with added CSS Styling


Project Background

I have worked with the Michael Ruh Glass Blowing Studio since 2017 to support and translate the offer of its hand-blown coloured glassware collection online. Working with Squarespace and then Shopify as their online business grew.

In 2017 they wished to set up an eCommerce site with their hand-blown made-to-order glassware. The business had concentrated on the wholesale market sales channel resulting in worldwide luxury stockists. A new business goal was to grow direct sales to the customer through an eCommerce site.

2017 Squarespace eCommerce product page Michael Ruh

ACTIONS TAKEN:

Pre-Design Research:

  • Conducted in-depth research to understand the challenges of translating artisan high-value glassware sales online.

  • Explored customer perception obstacles and the user experience in placing made-to-order coloured glassware orders.

Branding and Visuals:

  • Analysed branding, visuals, and copy for improvement.

  • Commissioned a new set of product images for the core collection.

  • Collaborated with a copywriter to enhance website content.

Bespoke Emphasis:

  • Emphasised the bespoke side of the business to showcase projects and case studies.

  • Ensured easy of use updates for projects and case studies on the website.

Design Approach:

  • Adopted a natural and minimal style with a harmonious colour aesthetic.

  • Implemented a clean design focused on showcasing beautiful and modern images.

Redesign in 2021:

  • Undertook a website redesign, migrating from Squarespace to Shopify.

  • Responded to the expansion of the product range and the need for diverse payment gateways.

Shopify Transition:

  • Researched and selected a suitable design template for evolving business needs.

  • Oversaw and implemented the migration and setup within the new Shopify template.

2021 Michael Ruh Website | Shop & Service. Re-Design and Migration onto Shopify Template

2021 Shopify Template eCommerce product page Michael Ruh

After project completion, clients receive training for self-updates, so live website content may differ from my original design.


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